ISUZU EXTENDS TITLE PARTNERSHIP OF THE FA VASE AND THE FA TROPHY UNTIL 2028

Isuzu UK is pleased to announce its extended title partnership of The FA Vase and The FA Trophy that will run until the end of the 2027/28 season.

Isuzu UK has had the privilege of being title partner of The FA Vase and The FA Trophy since the start of the 2022/23 season and looks forward to continuing to represent the prestigious non-league competitions over the next three seasons alongside The Football Association (The FA).

The iconic Wembley Stadium hosts the climax of both the Isuzu FA Vase and the Isuzu FA Trophy on Non-League Finals Day each season, and the latest celebration of football at these levels was held on Sunday 11^th May.

The Isuzu FA Vase is open to clubs in Steps 5 and 6 of the National League System (NLS), with Whitstable Town defeating AFC Whyteleafe 2-1 in its recent Final, and Aldershot Town won the latest Isuzu FA Trophy, which is contested by clubs at Steps 1 to 4 of the NLS, by beating Spennymoor Town 3-0 at the national stadium.

The total attendance for the 2024/25 Non-League Finals Day reached 38,600, which is the highest attendance since Isuzu UK became title partner of both competitions, and the Japanese brand is excited to continue supporting non-league football over the next three seasons alongside its initiatives to promote local football sponsorship within its over 90-strong dealer network.

Head of Marketing at Isuzu UK, George Wallis, said: “After three fantastic years of celebrating non-league football, we are very proud to announce our continued title partnership of The Isuzu FA Vase and Isuzu FA Trophy for the following three seasons. We recognise the huge passion involved in non-league football for both the fans and their communities across the UK. Through these competitions we continue to be the driving force behind non-league football, celebrating the special relationship people have with their teams. The opportunity for the finalists to compete at Wembley Stadium for prestigious silverware results in unforgettable memories for fans and players alike.”

The FA’s Commercial Director, James Gray, added: “We are very pleased to extend our partnership with Isuzu UK as title partners of The FA Vase and The FA Trophy. We have built a strong relationship over the past three seasons, with Isuzu delivering on its commitment to promote non-league football, and we are looking forward to another three seasons of the Isuzu FA Vase and Isuzu FA Trophy.”

For more information on Isuzu UK’s sponsorship of The FA Vase and The FA Trophy, please visit www.isuzu.co.uk/sponsorship.

Isuzu UK is proud to announce the extension of its sponsorship with Tough Mudder through 2025, marking a seventh consecutive year as the Official Automotive Partner of the world-renowned endurance event. This enduring partnership, which began in 2019, will once again see Isuzu take centre stage as the sponsor of the infamous ‘Mud Mile’ obstacle – a true test of grit, teamwork, and resilience.

Celebrated for its uncompromising terrain and gruelling physical demands, Tough Mudder perfectly mirrors the values of the Isuzu D-Max – strength, reliability, and the determination to go the distance. Throughout the 2025 series, Isuzu will provide three branded pick-ups to support operations across all UK events. Engineered to master any terrain, Isuzu D-Max boasts a 3.5-tonne towing capacity, one-tonne payload, and off-road credentials that are nothing short of mud-defying.

Tough Mudder 2025 UK Dates

With thousands of participants expected to tackle the challenging courses nationwide, Isuzu D-Max will be on-site helping the Tough Mudder team deliver a seamless event experience. Its ability to navigate uneven, muddy ground and transport heavy gear aligns perfectly with the Tough Mudder ethos of overcoming obstacles with strength and support.

George Wallis, Head of Marketing at Isuzu UK, commented: “We’re absolutely thrilled our partnership with Tough Mudder continues in 2025. The Isuzu D-Max has always embraced a ‘Driven To Do’ attitude, and there’s no better platform than Tough Mudder to showcase that spirit. From the trenches of ‘Mud Mile’ to the trails of Belvoir Castle, the D-Max is always ready to get down and dirty – it’s a muddy amazing partnership.”

Mark Read, Commercial Director at Tough Mudder, added: “We’re delighted to be extending our long-standing relationship with Isuzu UK. The D-Max has become part of the Tough Mudder DNA, supporting our events and embodying the resilience, strength, and endurance that define our challenges. Together, we continue to push boundaries and raise the bar for what our participants – and our partners – can achieve.”

For further information about Tough Mudder events, obstacles, and to purchase tickets, visit www.toughmudder.co.uk.

Isuzu UK is proud to announce that the multi-award-winning Isuzu D-Max has once again been crowned ‘Best Workhorse Pickup’ at the prestigious Trade Van Driver Awards 2025, marking its 13^th consecutive win in this category.

Held annually, the Trade Van Driver Awards have become recognised as the Oscars of the trade van world, offering a unique voice in the light commercial vehicle sector by combining the insights of expert journalists and working van users alike. Now in their thirteenth year, these awards are the only accolades judged jointly by an expert panel and the magazine’s readers – owner-drivers and small fleet operators who rely on their vehicles day in, day out.

Editor of Trade Van Driver, Matthew Eisenegger, commented: “Trade Van Driver Magazine prides itself on offering a true reflection of the thoughts and feelings of its readership. Now in their thirteenth year, it is great to see some products taking the accolade for a 13^th time, as well as new products scoring a first win.”

The judges added: “No prizes are offered for those who guessed that the mighty D-Max would clinch this prize again, as it has done every year since the Trade Van Driver Awards began 13 years ago. While Isuzu faces some strong and capable opposition, the judges still felt that this truck’s mixture of tough performance, splendid standard spec and rock bottom prices were again enough to battle through to the top place. We had a D-Max on test for nine months recently and were left convinced that while coming close, none of the rivals could quite match it.”

George Wallis, Head of Marketing at Isuzu UK, expressed his pride in the D-Max’s continued success: “We’re over the moon to see the D-Max win for the thirteenth time running at the Trade Van Driver Awards. This isn’t just an on the hoof lucky streak – it’s a testament to the unbridled capability, durability and reliability of every model. The Isuzu D-Max is the ultimate workhorse pick-up. And clearly, our customers love to take the reins.”

This latest accolade adds to a growing list of achievements for the Isuzu D-Max in 2025, which already includes:

• Pick-Up of the Year – Company Car & Van
• Best Range – Overlander 4×4 (Pick-Up of the Year Awards)
• Best Back-Up – Overlander 4×4 (Pick-Up of the Year Awards)
• Sustainability Award – Overlander 4×4 (4×4 of the Year Awards)

The continued recognition highlights Isuzu’s unwavering dedication to delivering a robust, reliable, and remarkably well-equipped pick-up that doesn’t just meet expectations but exceeds them, year after year.

Trade Van Driver is the UK’s only magazine dedicated to owner-drivers and small fleet operators who use light commercial vehicles in their businesses. Combining expert journalism with real-world feedback from its working readership, the magazine provides a trusted and practical perspective on the van and pick-up market. The Trade Van Driver Awards, now in their 13^th year, honour the best in the business across a variety of categories, reflecting the products that truly resonate with those who rely on them most.

From majestic mountain trails to tranquil woodland paths, Britain’s dog owners are going the distance to give their pups the ultimate walkies experience. New research from Isuzu UK reveals that Ambleside in the Lake District tops the list as the nation’s favourite dog walking destination, with a quarter of owners willing to travel nearly 70 miles just to stretch their legs—and paws—in the great outdoors. Whether it’s the lure of breathtaking views, peace and quiet, or simply the joy of exploring new sniffs, the findings highlight just how far the UK’s dog lovers will go to keep their four-legged companions happy and healthy.

In fact, according to the research by Isuzu UK, pawrents would happily pack up the car and drive an average of 69 miles to sniff out a place with lovely views (60 percent), good weather conditions (46 percent), an area with plenty of bins dotted around (45 percent) and somewhere with minimal traffic and noise (40 percent).

Ambleside was followed by the dramatic landscape of Snowdonia (18 percent) in the list of Britain’s best dog walks, along with the ancient woodlands in New Forest in Hampshire (17 percent) and the 2,500 acres of Richmond Park in London (14 percent).

The country in the city of Hampstead Heath (14 percent), the stunning mountain ranges of the Brecon Beacons National Park in Wales (13 percent), Robin Hood’s home Sherwood Forest in Nottingham (12 percent) and the 73-mile-long Hadrian’s Wall in Northumberland (11 percent) also feature in the 25 strong list.

One in ten (10 percent) dog owners say you can’t beat Glencoe in the Scottish Highlands for its waterfalls and trails, while eight percent love nothing more than packing up their pooch and driving to the South Downs in Sussex to wander around the chalk hills.

It’s no surprise that eight in ten (84 percent) agree that walking their dog is good for their mental health, so much so that three quarters (76 percent) admit they look forward to it all day.

Time to relax (71 percent), spending quality time with your dog (65 percent), the peace and quiet (57 percent), getting out of the house (53 percent), exploring the local area (28 percent) and talking to other dog owners (21 percent) are the main benefits of a dog walk, along with having the opportunity to work up a sweat (14 percent).

The research also found that on average, Brits walk their dogs for just over an hour and 10 minutes a day, covering 17 miles over the course of a week.

One in four (28 percent) do the same walk EVERY DAY, with 68 percent going a step further and saying they are bored of it.

Over half (58 percent) admit that walking their four-legged friend is the only exercise they do.

George Wallis, Head of Marketing at Isuzu UK said: “It’s no surprise to us that nearly a third of Brits are willing to drive almost 70 miles just to give their dogs the best walkies imaginable — we know our customers go the extra mile for their four-legged friends. Whether it’s chasing views in Ambleside, getting lost in Snowdonia, or lapping up the trails in Glencoe, the Isuzu D-Max is built for the kind of adventures dog owners dream of.”

“With 84 percent of people saying dog walks boost their mental health and over half admitting it’s their main form of exercise, it’s clear the daily walks are vital. That’s why we’ve kitted out the D-Max with paw-some accessories designed to make every trip easier – from robust dog boxes for safe and comfy travel, to safety harnesses, canine gear, rubber mats for easy post-walk clean-ups, with more accessories on the way.”

“At Isuzu, we’ve taken the lead with this research to help owners find the ruffest terrain – and for the one in four people who do the same walk every day, maybe it’s time to sniff out some new trails. With the D-Max and man’s best friend by your side, the UK’s best dog walks are just a tail wag away.”

When it comes to our preferred walking companions, partners (53 percent), sons (23 percent), daughters (23 percent) and best friends (13 percent) come top, along with fellow dog walkers (seven percent) and mums (six percent).

17 percent would rather take the dog for a walk on their own.

Two thirds (63 percent) love to let their pooch explore and sniff on a walk, with 45 percent admitting that nothing beats playing fetch.

One in three (32 percent) like running together, while a further 30 percent like spending time with other owners and watching their dog play with other dogs (30 percent).  A quarter (25 percent) use a walk to practise training commands.

BRITAIN’S BEST LOVED DOG WALKS

1. Ambleside, Lake District National Park in Cumbria – 26%
2. Snowdonia National Park in Wales – 18%
3. New Forest in Hampshire – 17%
4. Richmond Park in London – 14%
5. Hampstead Heath in London – 14%
6. Ely, Peak District in Derbyshire – 13%
7. Brecon Beacons National Park in Wales – 13%
8. Sherwood Forest in Nottingham – 12%
9. Studland Bay in Dorset – 12%
10. Hadrian’s Wall path in Northumberland – 11%
11. Glencoe in the Scottish Highlands – 10%
12. Delamere Forest in Cheshire – 9%
13. Cannock Chase in Staffordshire – 9%
14. Seven Sisters Cliff in East Sussex – 9%
15. Windsor Great Park in Berkshire – 9%
16. Loch Lomond and The Trossachs National Park – 9%
17. Malvern Hills in Worcestershire – 9
18. South Downs Way in Sussex – 8%
19. Hardcastle Drags in West Yorkshire – 8%
20. Durdle Door and Lulworth Cove in Dorset – 7%
21. Kielder Water and Forest Park in Northumberland – 7%
22. Cheddar Gorge in Somerset – 7
23. Arthur’s Seat in Edinburgh – 7%
24. Box Hill in Surrey – 7%
25. The Fens, Wicken Fen Nature Reserve in Cambridgeshire – 5%

The latest accessories from Isuzu UK are available at www.isuzu.co.uk/accessories.

This research of 2,000 Brits was commissioned by Isuzu UK and conducted by Perspectus Global in March 2025.

Isuzu UK has officially launched the latest evolution of its iconic extreme pick-up, The New Isuzu D-Max Arctic Trucks AT35. The launch took place at the Commercial Vehicle Show 2025, at the NEC in Birmingham. Built on the newly introduced D-Max platform revealed earlier this year, the AT35 delivers an uncompromising blend of robust off-road performance, commercial capability and modern refinement.

Developed in collaboration with Arctic Trucks, renowned globally for engineering vehicles to conquer the harshest and most demanding environments, the new AT35 has been reimagined to meet the needs of drivers who demand more – more capability, more comfort, and more safety.

Engineered for Extremes
The New Isuzu D-Max Arctic Trucks AT35 continues its legacy as a serious off-road contender, designed for those who face unpredictable conditions and unrelenting terrains. With over 30 years of development behind it, the Arctic Trucks AT35 is the ultimate expression of a pick-up that is truly built for purpose.

It retains full commercial vehicle status, delivering over a tonne of payload and 3.5-tonne towing capacity, while offering further-improved off-road prowess. Powered by a 1.9-litre turbo diesel engine, the AT35 produces 360 Nm of torque, offering excellent driveability and control in both on-road and off-road conditions.

A new Rough Terrain Mode has been introduced as standard, intelligently enhancing grip and traction across low-friction surfaces such as snow, mud and wet grass. Combined with Isuzu’s reliable shift-on-the-fly 4WD system and rear differential lock, the AT35 is equipped to handle the most treacherous routes with ease.

Unmistakable Presence
Distinctive and aggressively styled, the new model stands taller, wider and more purposeful than ever before. Custom Arctic Trucks Bilstein suspension boosts ground clearance and allows for approach, breakover and ramp angles of 35°, 34° and 22° respectively, making light work of rutted tracks, rocky trails and uneven ground.

Massive 35” all-terrain tyres provide a planted and commanding stance, while dramatically flared wheel arches, robust extended-profile side steps with AT35 branding, and roof rails elevate both functionality and visual impact. New heavy-duty rubber treads on the side steps offer safer entry to the vehicle, while contributing to the model’s rugged appeal.

The vehicle also includes roof rails, rear multifunction receiver, and a wireless charging pad as standard, underlining its suitability for adventure and professional use alike.

Interior and Technology
Inside the double cab cabin, the AT35 continues to impress. Leather upholstery, heated front seats, and dual-zone climate control ensure all passengers travel in comfort. An updated, responsive 9” touchscreen infotainment system supports wireless Apple CarPlay™ and Android Auto™, while an 8-speaker premium sound system delivers rich audio quality. The new 7” driver information display provides clear access to vital driving data, and an ergonomically designed layout ensures that the controls are always within easy reach.

Commercial Credentials
True to the Isuzu ethos of “Driven To Do,” the new AT35 is not just about appearance or off-road ability; it is a genuine working vehicle. With a payload of over 1 tonne, a 3.5-tonne towing capacity, and 4WD capability, the AT35 fits seamlessly into commercial fleets while still offering the flexibility for recreational adventure. Despite its extensive reengineering, the AT35 remains approved as a commercial vehicle, making it eligible for VAT reclamation and offering genuine utility to trade professionals.

Safety
Safety remains a top priority. The new AT35 benefits from the same Advanced Driver Assist Systems (ADAS) featured across The New Isuzu D-Max range. This includes Intelligent Adaptive Cruise Control, Traffic Sign Recognition, Rear Cross Traffic Braking, Turn Assist, Lane Keep Assist, and Attention Assist, providing peace of mind whether navigating busy city traffic or remote rural trails. Eight airbags and E-Call functionality further enhance the vehicle’s commitment to driver and passenger safety.

Model at Glance

All prices are exclusive of VAT and additional charges. There is no charge for Splash White colour. For special paint finishes, an additional £600 (excluding VAT) applies. *Leather and other materials.

Alan Able, Managing Director at Isuzu UK, commented on the launch: “The New Isuzu D-Max Arctic Trucks AT35 is a true statement of capability and intent. It builds on our legacy of delivering tough, reliable vehicles by combining advanced technology and distinctive design with some serious off-road capability, and then some. We’re proud to unveil it at the Commercial Vehicle Show 2025 as the ultimate pick-up for professionals and adventurers alike.”

Peter Smith, Managing Director at Arctic Trucks UK, added “We are delighted to continue our long-standing partnership with Isuzu on the launch of The New D-Max Arctic Trucks AT35. This latest generation builds on over three decades of Arctic Trucks engineering expertise, delivering a vehicle that’s not only visually striking but genuinely capable of conquering the harshest environments. The AT35 is designed for those who demand uncompromising performance, without sacrificing comfort or commercial strength.”

Availability
Available exclusively as a double cab with a six-speed automatic transmission, The New Isuzu D-Max Arctic Trucks AT35 is now available to order at selected Isuzu Arctic Trucks dealerships across the UK, priced from £57,005 (CVOTR). Find out more at: www.isuzu.co.uk/vehicles/isuzu-d-max-arctic-trucks-at35.

Isuzu UK proudly announces the return of a fan favourite: The New Isuzu D-Max Huntsman, officially launched at the 2025 Commercial Vehicle Show at the NEC in Birmingham. Based on the latest Isuzu D-Max V-Cross, the Huntsman represents the perfect blend of rugged capability and practical refinement, tailored specifically for forestry maintenance professionals, gamekeepers, and countryside pursuits.

Originally introduced in 2012 with the first-generation Isuzu D-Max, the Huntsman show special has evolved to keep pace with the modern countryside user, while staying true to its purpose-built roots. Now equipped with the latest Huntsman Accessory Pack, this special edition embodies everything that makes the D-Max the ultimate vehicle for those working and living in the great outdoors.

Built for the Field, Equipped for the Job
The New Huntsman model is more than just a showpiece, it’s a working companion. Its practicality starts at the rear, with an Aeroklas Commercial Canopy and under-rail bed liner, providing a secure and functional load area. A custom-fitted Gearmate drawer system sits in the load bed, designed to safely store hunting rifles and essential gear, keeping tools organised and out of sight.

A Brink towbar with 13-pin electrics makes full use of the D-Max’s impressive 3.5-tonne towing capacity, while allowing for additional cargo on a trailer. 3D Mat Set come as standard, offering a quick-clean solution for muddy boots and fieldwork debris.

To blend in with the woodland environment while still turning heads, the Huntsman displayed at the CV Show is finished with matt black accents across the grille badge, door handles, and roof rails, giving it a stealthy, purposeful look, available as an optional extra through Isuzu dealer network. A set of 18” black alloy wheels wrapped in General Grabber all-terrain tyres provide additional traction in rural conditions, while custom side steps aid access and enhance the overall visual.

Huntsman Accessory Pack Includes:

• Under Rail Load Liner
• Aeroklas Canopy (choice of Commercial or Leisure version)
• Gearmate Drawer System
• Brink Towbar
• 13-Pin Electrics
• Custom Black Side Steps
• Tailgate Assist
• 3D Mat Set
• 18” Black Alloy Wheels Set
• General Grabber All-Terrain Tyres Set

Premium Features. Serious Capability.
The New Isuzu D-Max Huntsman show special is loaded with advanced technology and premium features. Inside the cabin, drivers will find a large 9” touchscreen infotainment system, seamlessly integrated with wireless Apple CarPlay™ and Android Auto™ to keep them connected on the go. The 8-speaker premium sound system ensures crisp audio quality, while dual-zone climate control maintains comfort across all seasons.

Beyond creature comforts, the Huntsman remains true to its utility roots, boasting a rear differential lock and Rough Terrain Mode for challenging conditions, alongside an extensive suite of Advanced Driver Assist Systems (ADAS) – including Intelligent Adaptive Cruise Control, Lane Keep Assist, and Rear Cross Traffic Braking. Safety is further enhanced with eight airbags, including a central airbag for added protection. With a 3.5-tonne towing capacity and over a tonne payload, the D-Max Huntsman doesn’t just look the part – it’s built for serious work.

A Statement in Techno Grey
The D-Max Huntsman, on display at the 2025 Commercial Vehicle Show, is finished in a striking Techno Grey Metallic – a special, one-off colour developed exclusively for the event. While this unique shade is not currently available as a production paint option, it serves as a bold demonstration of what Isuzu Conversion Centre can offer. From custom paint finishes to tailored accessory solutions, Isuzu is proud to showcase its ability to deliver bespoke builds and personalised colours for individual or fleet customer orders.

Alan Able, Managing Director at Isuzu UK, commented: “The D-Max Huntsman has always been about delivering real-world capability for countryside users. With the latest generation V-Cross as its foundation and the Huntsman Accessory Pack enhancing its utility, this new edition is a true tribute to our heritage and a bold step forward in vehicle versatility. There’s no better stage than the Commercial Vehicle Show to reintroduce such an iconic model – built for the field, ready for anything.”

Availability
The Huntsman Accessory Pack is now available to order in two configurations:

• With Aeroklas Commercial Canopy (no side windows) – priced at £7,871.46 (fitted, excluding VAT)
• With Aeroklas Leisure Canopy (with side windows) – priced at £7,956.46 (fitted, excluding VAT)

For more information on the Huntsman Accessory Pack, visit www.isuzu.co.uk/accessories or contact your nearest Isuzu dealer

Isuzu unveiled The New Isuzu D-Max EV to the world at the 2025 Commercial Vehicle Show (CV Show), at the NEC Birmingham, marking a historic moment as the first-ever fully electric, fully capable commercial pick-up truck enters the European automotive stage.

The New Isuzu D-Max EV is the latest evolution of the award-winning D-Max platform, now re-engineered with a state-of-the-art electric drivetrain, offering full-time 4×4, over 1-tonne payload, and maximum 3.5-tonne towing capacity, making it the first production electric pick-up in Europe to deliver full commercial capabilities.

Fully Electric, Fully Capable
Designed for professionals who demand durability, power and practicality, The New D-Max EV maintains the rugged DNA of the Pick-Up Professionals. Powered by a 66.9 kWh lithium-ion battery, the EV version boasts a WLTP range of 263km, with dual motors producing a total output of 140 kW (43 kW front / 97 kW rear) and 325 Nm of torque (108 Nm front / 217 Nm rear). The result is a powerful, composed driving experience with 0-62mph acceleration in just 10.1 seconds, and a top speed of over 80mph.

Full-time 4×4 with multi-level regenerative braking and Eco Mode, which extends the vehicle range, provide a perfect balance of power and efficiency, while water wading up to 600mm, ground clearance of 210mm, and impressive off-road approach and departure angles (30.5° and 24.2° respectively) ensure the D-Max EV is ready for any terrain.

Trim Levels
The New Isuzu D-Max EV will be available in two premium trim levels, both in Extended Cab and Double Cab configurations. These trims are the electric equivalents of the diesel-powered D-Max DL40 and V-Cross models, respectively, combining advanced capability with class-leading features and comfort. The model at the CV Show 2025 was presented in a one-off Norwegian Blue paint. The colour range available to order with the D-Max EV in the UK is yet to be announced.

*Leather and other materials

Quieter, Smoother Ride
To improve refinement, the D-Max EV features an all-new De-Dion rear suspension, replacing the traditional leaf spring setup, which delivers improved handling. With various other improvements within the zero-emissions model, drivers and passengers can enjoy up to a 10% reduction in cabin noise and vibration level under full acceleration.

Built on the Award-Winning New Isuzu D-Max Platform
The New Isuzu D-Max EV is built upon the latest generation of the D-Max range, offering the same capability, comfort, toughness, reliability, and versatility as its diesel counterpart. Based on the strengthened ladder chassis to withstand the heavy payloads, The New D-Max EV features Rough Terrain Mode for extreme off-road capability. The updated set of Advanced Driver Assist Systems (ADAS) proves superior safety in the segment. The zero-emissions D-Max features Isuzu’s latest infotainment system, with wireless Apple CarPlay™ and Android Auto™, accessible through the high-resolution touchscreen.

Greener Journeys
The New Isuzu D-Max EV delivers zero tailpipe emissions without compromising workhorse credentials. It is equipped with multi-level regenerative braking, Eco mode, and a robust lithium-ion battery with a warranty of 8 years or 100,000 miles. Whether used in construction, agriculture, utility fleets, or by eco-conscious adventurers, the D-Max EV provides a sustainable alternative to diesel powertrains, helping reduce the carbon footprint of commercial operations.

D-Max EV at Glance

Born Electric, Built Tough
The New Isuzu D-Max EV is designed to meet the same expectations as its diesel counterpart, but without emissions. Developed with professionals and fleet users at its heart, this next-generation electric pick-up ensures that capability, utility, and reliability are never compromised, no matter the terrain or task.

The debut at the Commercial Vehicle Show represents not just a vehicle reveal, but a bold shift in commercial vehicle evolution, offering a practical, electric solution for those who rely on a pick-up day in, day out.

Yasuhiro Takeuchi, Executive Vice President of Isuzu Motors International Operations (Thailand), commented: “We are incredibly proud to unveil The New Isuzu D-Max EV here in Birmingham. This model represents a major milestone not only for Isuzu but also for the wider commercial vehicle sector. We have engineered a fully electric pick-up that truly performs in real-world working environments, offering the same towing, payload, and all-terrain capability customers expect from the D-Max. This is a new chapter in the legacy of Isuzu innovation and dependability.”

Alan Able, Managing Director of Isuzu UK, added: “It’s a huge honour for Isuzu UK to host the premiere of The New Isuzu D-Max EV and to unveil the very first production model here in Birmingham. Showcasing the left-hand drive version at the Commercial Vehicle Show puts us at the heart of this historic launch, and we’re already working with fleet customers to ensure they can begin evaluating the D-Max EV well ahead of the right-hand drive version arriving in early 2026. This milestone represents a major step forward in our electrification journey, and we’re thrilled to be leading the charge here in the UK.”

Availability
Pre-sales for The New Isuzu D-Max EV will begin in the second half of 2025, following the pricing announcement. The first models will arrive in the UK in February 2026 with customer deliveries to follow in March 2026. Keep up to date with the latest information on The New Isuzu D-Max EV at www.isuzu.co.uk/electric-pickup.

On the 18^th February 2025, Isuzu UK hosted the finals of the Isuzu World Technical Skills – UK Competition, with five of the most capable service technicians across the Isuzu dealer network competing for the opportunity to reach the 2025 I-1 Grand Prix (Global Isuzu Technical Skills Competition) in Bangkok, Thailand.

Emerging as the victor of the UK competition, displaying class-leading technical expertise, was Stefan Harland, Isuzu Service Technician at Hunt Forest Group Chilbolton. As a result, Harland will be joining technicians from around the world in Bangkok at the Isuzu World Technical Competition 2025.

The UK leg of the competition involved the competing service technicians completing four challenges within the 3-hour time limit:

• 60 min: Refitting drive gears and timing chain to the Isuzu D-Max’s engine, ensuring to time up the engine correctly,
• 30 min: Measuring piston protrusion to calculate the correct cylinder head gasket,
• 30 min: Conduct a vehicle health report on The New Isuzu D-Max, noting and rectifying four set faults on the vehicle,
• 60 min: A 25-question written exam paper.

Harland said: “It is a privilege to be named as the winner of the Isuzu World Technical Skills – UK Competition. I am very excited to be put forward to compete in the global competition in Thailand later this year, and I hope to do Hunt Forest Group and Isuzu UK proud!”

Isuzu Sales Manager at Hunt Forest Group, Gareth Thomas, added: “On behalf of the entire Hunt Forest Group team, we would like to congratulate Stefan on an outstanding achievement in the Isuzu UK Technical Skills Competition. His superb effort is a testament to the service he delivers to our customers. We will all be supporting him on his trip to Bangkok at the Isuzu World Technical Skills Competition.”

The exceptional technical skill on show reinforces Isuzu’s reputation as The Pick-Up Professionals, with the Isuzu dealer network’s quality of service and 5-year/125,000-mile warranty resulting in Isuzu being awarded ‘Best Back-Up 2025’ by Overlander 4×4 Magazine.

Graham Joll, Regional Sales Manager at Isuzu UK, commented: “Stefan has certainly demonstrated why we are The Pick-Up Professionals with his performance in the Isuzu UK Technical Skills Competition. The event showed the fantastic quality of service across the dealer network, which has been recognised for its award-winning level service.”

Stefan Harland started his career in 2012, as an apprentice following a 3-year course in Andover College. Following the completion of his apprenticeship in 2014-2015, Harland worked across multiple brands in Basingstoke, expanding his knowledge with working with a variety of different vehicles. In September 2023, Harland began working for Hunt Forest Group, noting the rewarding nature of carrying out work on pick-ups used by farming communities.

Hunt Forest Group, established in 1967 by Roger Hunt, began its journey as agricultural engineers, specialising in machinery repair. This foundation of meticulous service and maintenance has remained central to their operations. When they joined the Isuzu dealer network in 2010, this established ethos directly contributed to the brand’s success, evidenced by Stefan Harland’s impressive win.

Isuzu UK is proud to introduce the new limited-edition Isuzu D-Max STEEL Edition, an exclusive model based on the top-tier New Isuzu D-Max V-Cross. Limited to just 250 units, this edition brings a unique blend of rugged durability, premium styling, and off-road capability. Following the immense popularity of the 2024 Isuzu D-Max STEEL Edition, this latest version continues the legacy of exclusive, high-specification pick-ups designed for those who demand the very best. The D-Max STEEL Edition is now available for purchase across the Isuzu dealer network, priced at £42,695 (CVOTR).

Exclusive Design & Premium Features
The Isuzu D-Max STEEL Edition commands attention with its striking Steel Grey Mica finish, accentuated by a host of bespoke styling elements. Enhancing its bold presence, the vehicle features dark grey wheel arch fender flares, rear arch extensions, and roof rails, adding a muscular stance that exudes capability. The dark grey Isuzu grille emblem and STEEL-branded side graphics further distinguish this edition, making it a true standout on the road or trail.

Inside, the STEEL Edition offers an elevated level of refinement. The cabin boasts STEEL-branded embossed headrests, luxury carpet mats, and LED scuff plates, reinforcing its premium appeal. Additional details, including the STEEL-branded illuminated puddle lamps and tailgate badge, highlight the meticulous craftsmanship that has gone into this special edition. The New Isuzu D-Max STEEL Edition also benefits from a redesigned interior, featuring a new high-definition infotainment system, an improved driver display, and updated premium materials throughout.

Outstanding Performance & Capability
Built upon the highly capable New Isuzu D-Max V-Cross, the STEEL Edition is powered by Isuzu’s proven 1.9-litre turbo diesel engine, delivering 164PS and 360Nm of torque. Paired exclusively with a 6-speed automatic transmission, it ensures effortless driving in all conditions. The vehicle retains its class-leading 3.5-tonne towing capacity and one-tonne payload, making it a versatile workhorse for professionals and adventurers alike.

The New Isuzu D-Max STEEL Edition also introduces Rough Terrain Mode, providing even greater confidence when tackling challenging landscapes. The 4WD Shift-on-the-Fly system and rear differential lock ensure exceptional off-road capability, while 800mm wading depth makes it ready for the toughest environments. For added convenience, keyless entry, parking sensors, and a reversing camera come as standard.

Uncompromising Safety & Advanced Technology
Safety remains paramount in the D-Max STEEL Edition, which benefits from Isuzu’s improved Advanced Driver Assist Systems (ADAS). Now featuring new systems, including Intelligent Adaptive Cruise Control, Turn Assist and Attention Assist, and enhanced Traffic Sign Recognition, Lane Keep Assist and Autonomous Emergency Braking, the latest iteration of the D-Max offers even greater driver protection. Combined with its five-star Euro NCAP safety rating, the New Isuzu D-Max STEEL Edition provides exceptional peace of mind.

The new model also includes an upgraded 9″ high-resolution touchscreen infotainment system, now offering faster connectivity, improved graphics, and an intuitive interface. With DAB radio, wireless Apple CarPlay™, and Android Auto™, drivers can enjoy seamless access to entertainment and navigation features. Driver can also enjoy a new 7” Multi-Information Display with more and clearer information displayed. Multiple USB C ports are now standard across the cabin for front and rear passengers, while an optional wireless charger can elevate convenience to new heights.

Isuzu D-Max STEEL Edition at Glance

The price is exclusive of VAT and additional charges.

Alan Able, Isuzu UK Managing Director, commented: “The return of the STEEL Edition is a testament to the overwhelming response we received for last year’s model. Now built upon The New Isuzu D-Max, this latest edition offers not just bold styling and premium features but also the very latest in off-road capability, safety, and technology. With its new Rough Terrain Mode, upgraded ADAS, and refreshed infotainment system, the D-Max STEEL Edition sets an even higher benchmark. This limited-run model is built for those who demand more from their pick-up – whether for work or adventure – and we’re confident it will be another resounding success.”

Available Now
Priced at £42,695 (CVOTR), the new Isuzu D-Max STEEL Edition is available for order now through the Isuzu UK dealer network, with only 250 units up for grabs. To find out more and secure your STEEL Edition call us today!