ISUZU CLARIFIES TAX TREATMENT FOR DOUBLE & EXTENDED CAB PICK‑UPS: VAT & ROAD TAX STILL UNCHANGED

Isuzu UK is committed to clarity and transparency following the significant tax changes introduced in April 2025. While Benefit-in-Kind (BIK) and Capital Allowances (CA) legislation for double and extended cab pick-ups have shifted, classifying them as company cars for tax purposes, Vehicle Excise Duty (VED, also known as road tax) remains at the commercial level of £345 per year, and VAT is still fully reclaimable on vehicles with a 1‑tonne payload for VAT‑registered businesses making fully taxable supplies.

Despite the shift in classification, VED for these vehicles continues to be charged at the commercial vehicle rate of £345 per year, offering continued affordability for business users.

Similarly, VAT remains fully reclaimable on all double and extended cab pick-ups with a payload exceeding one tonne, provided the purchasing business is VAT-registered making fully taxable supplies. These two core financial advantages provide essential ongoing support for businesses that rely on pick-ups for day-to-day operations.

As of 6^th April 2025, newly registered double and extended cab pick-ups are now subject to company car BIK rates, which vary from 3% to 37% depending on CO₂ emissions. Zero-emission vehicles with payloads over one tonne begin at the lower end of this scale, with a 3% rate increasing by one percentage point annually until 2028.

However, a transitional period is in place. Pick-ups that were ordered, purchased, or leased before 6^th April 2025 will retain their previous classification and benefit from the historic flat-rate commercial vehicle BIK treatment until disposal, lease expiry, or 5^th April 2029.

Capital Allowance rules have also changed as of 1^st April 2025 for corporation tax and 6^th April for income tax. Double and extended cab pick-ups are no longer eligible for treatment as ‘plant and machinery’ and are now taxed in line with company car writing-down allowances, which are calculated based on CO₂ output. These rates can be 6%, 18%, or 100% for zero-emission vehicles. It is important to note that expenditure must be incurred prior to 1^st October 2025 to fall under the old regime.

Industry feedback gathered by Isuzu UK has revealed widespread misunderstanding regarding the extent of these legislative changes. Internal research and dealer insight show that over 71% of pick-up buyers, 68% of accountants, and 59% of non-Isuzu dealers are still uncertain about how the changes affect VED and VAT. This has led to frequent and unnecessary concerns, especially among professionals in agriculture, construction, and other commercial sectors who rely on pick-ups as working vehicles.

Alan Able, Managing Director of Isuzu UK, commented: “As the Pick-Up Professionals, we and our dealer network are having the same conversations daily. We want to reassure the public and business owners that VAT remains reclaimable, and VED is still at the commercial rate. These benefits continue to support tradespeople, farmers, and fleet operators across the UK.”

The change in legislation originates from a Court of Appeal ruling, which found that double and extended cab pick-ups do not demonstrate a predominant suitability for transporting goods over passengers. As a result, HMRC has moved to classify these dual-purpose vehicles as cars for the purposes of BIK, CA, and deductions from business profits.

It is important to clarify, however, that single cab pick-ups are unaffected by this change and will continue to be treated as commercial vehicles in all respects.

Oliver Garner, Head of Tax at Isuzu UK, added: “We understand these changes are complex. Our priority is helping customers navigate this evolving landscape with clear, factual guidance, particularly around order dates, payloads, and eligibility for transitional relief.”

Isuzu UK remains committed to supporting both customers and dealers through this transitional period. The brand will continue to engage with government and industry bodies and will provide regular updates as the situation evolves. Clear, accurate information remains central to Isuzu’s mission to serve working professionals across the UK.

Taxation Changes for Double and Extended Cab Pick-Ups

For Capital Allowances (CA), the changes came into place on 1^st April 2025 for corporation tax and 6th April 2025 for income tax, whereas for Benefit-in-Kind (BIK), the changes were introduced on 6^th April 2025.

Isuzu UK is proud to announce a new partnership with two of the country’s most iconic countryside events, The Game Fair and Scottish Game Fair, for the 2025 season. This collaboration marks a significant alignment between Isuzu’s go-anywhere capability and the values of Britain’s rural communities. Designed to celebrate outdoor life, field sports, and working countryside culture, both shows provide the ideal backdrop for showcasing the strength, reliability, and versatility of the Isuzu D-Max range. From live demonstrations and hands-on experiences to major competition sponsorships, Isuzu will be deeply embedded in the heart of both events.

As part of this exciting collaboration, Isuzu will support both events by providing a fleet of working vehicles for essential on-site operations, including setup, logistics, show day duties, and derigging activities. In addition, Isuzu will exhibit prominently at both shows, allowing visitors to explore the latest Isuzu D-Max range – the award-winning pick-up known for its toughness, versatility, and off-road prowess. From farmers and gamekeepers to outdoor enthusiasts and rural business owners, the Isuzu D-Max continues to be a trusted companion in the countryside.

Attendees will also have the chance to experience the Isuzu D-Max in its natural habitat through specially curated off-road driving experiences at both events. These exclusive courses will be designed to push the D-Max to its limits, offering visitors the chance to get behind the wheel and explore features such as Rough Terrain Mode, 4WD, rear differential lock, and Hill Descent Control – all in challenging, real-world conditions tailored to each venue.

At The Game Fair, Isuzu takes on the prestigious role of Official Vehicle of the Gundog Championships, supporting one of the most iconic and respected aspects of the show. The championships include a variety of hotly contested events such as The Home International Team Competition, The Euro Challenge, The HPR (Hunt, Point, Retrieve) Home International Competition, and The Minority Gundog Breed Challenge. With fierce competition and a heritage steeped in tradition, these events celebrate the unique relationship between handler and working dog. Isuzu branding will be highly visible throughout the Gundog Championship arenas, with D-Max models showcased nearby and integrated into event operations.

Isuzu is also named the Official Vehicle of The Game Fair Challenge – one of the standout shooting competitions of the weekend. This 50-bird English Sporting clay competition attracts shooters from across the UK and beyond. Open to all, regardless of CPSA membership, the event features a daily cash payout and a course developed by the world-renowned team at E.J. Churchill. The overall winner gets the latest Isuzu pick-up for 6 months. It’s a highlight of the shooting calendar and a perfect fit for the spirit of the D-Max.

Ashley Cooper, Commercial Director at The Game Fair and Scottish Game Fair, commented: “We’re thrilled to welcome Isuzu UK as a key partner for 2025. Their vehicles are synonymous with capability, reliability and rural practicality – values that resonate deeply with our audience. Having Isuzu involved across logistics, on-stand activations, and as headline sponsor of major competitions like the Gundog Championships and Game Fair Challenge, truly strengthens the experience for our visitors.”

George Wallis, Head of Marketing at Isuzu UK, added: “Being part of The Game Fair and Scottish Game Fair really hits the mark for us. These events are a perfect match for our brand and our customers – people who live, breathe and work in the countryside. It’s a great chance to show what the 4×4 D-Max can do – whether it’s hauling, climbing or crossing tricky terrain, the D-Max is always game. Let’s just say, we’ll pick up when others get stuck!”

The Game Fair will take place from 25 – 27 July 2025 at Ragley Hall, Warwickshire, and remains the UK’s leading celebration of the Great British Countryside. A staple of the rural calendar, the show gathers outdoor enthusiasts, families, rural professionals and countryside lovers for three days of shooting, fishing, food, country living and conservation. To find out more and get your tickets, visit www.thegamefair.org.

The Scottish Game Fair will be held from 4 – 6 July 2025 in the historic grounds of Scone Palace near Perth, Scotland. This much-loved event showcases the very best of Scottish rural heritage, including field sports, crafts, traditional food, and educational experiences that reflect Scotland’s rich outdoor culture. To find out more and get your tickets, visit www.scottishfair.com.

June 2025 marks a landmark moment for pick-up importer and distributor, Isuzu UK, as it proudly celebrates its 125,000^th vehicle sold in the UK. Arriving in the UK almost four decades ago, in 1987, Isuzu reflects on its illustrious journey to becoming The Pick-Up Professionals.

Early Years
The Japanese manufacturer entered the UK market in 1987 with the iconic Trooper model, with over 40,000 sales in the UK, equating to approximately 32% of total Isuzu sales to date.

Quickly establishing itself around the world as a tough and reliable 4×4, the original Trooper saw two generations in the UK up until 2003. The Mk2 Trooper, introduced in 1992, gained a particularly strong reputation within off-roading and classic car spheres.

The second generation saw a leap in performance for the model, with a more refined interior and exterior design, switchable 4WD system, and three trim levels: Standard, Duty, and Citation. Each offered increasing levels of premium features, all available in both a three-door short-wheelbase and seven-seater long-wheelbase configuration.

The success of Trooper established Isuzu as a reliable marque in the UK, providing capable and versatile off-road vehicles. These key traits still underpin the fundamental drivers of Isuzu UK’s success to this day.

Off-road Prowess to On-Road Performance (1987 – 1989)
After conquering the hearts of off-road enthusiasts, the brand decided to diversify into another market. In 1987, Isuzu UK introduced the cult classic Piazza to the market, an exhilarating three-door, 2.0-litre turbocharged coupé renowned for its impressive acceleration, with a 0- 60mph of 8.3 seconds and top speed of 127mph.

What made Piazza even more appealing came in the form of Isuzu UK’s collaboration with sports car manufacturer Lotus. The ‘Handling by Lotus’ model sported upgraded suspension, brakes, and tyres, becoming a rare but highly sought-after classic. Piazza demonstrated the versatility of the Isuzu brand, showcasing its aptitude in producing exciting performance road cars as well as off-roading powerhouses.

Origins of The Pick-Up Professionals (1988 – 2012)
Affirming its growing reputation for rugged and capable vehicles in its first year, Isuzu introduced its first pick-up in the UK, Isuzu TF, in 1988. Comprised of the same DNA which propelled the Trooper to off-roading folklore, TF formed the foundations that led to Isuzu UK becoming known as The Pick-Up Professionals.

TF was available in multiple cab configurations, including single, extended (space cab), and double cab. The inaugural UK Isuzu pick-up had a 2.5-litre engine, outputting 100ps, four-wheel-drive, 1-tonne payload, and 2-tonne towing capacity.

Following the introduction of its first pick-up truck in the UK, Isuzu debuted the new model of the commercial vehicle, Rodeo, in 2004. The Rodeo 3.0-litre was the first diesel pick-up in the UK with an automatic gearbox, offering 360Nm torque, 130ps, and an improved 3-tonne towing capacity.

The model range spanned from the entry-level 2.5-litre Denver, equipped with air conditioning, electric windows, and 16-inch alloy wheels, to the 3.0-litre Denver Max LE, sporting 18-inch chrome alloy wheels, body colour canopy, and a stainless-steel mesh front grille.

Full Steam Ahead (2012 – Present Day)
Eight years and 16,000 Rodeo sales later, the Isuzu D-Max launched in 2012, taking the UK pick-up market by storm and quickly becoming acknowledged as a hardworking, tough, and reliable truck.

With over 50% of total Isuzu sales belonging to the D-Max, currently in its third generation, Isuzu has harnessed years of honing its craft, becoming a favourite among farmers and tradespeople with over a tonne payload and a 3.5-tonne towing capacity.

In 2017, the Isuzu D-Max introduced a cleaner and more efficient 1.9-litre turbo diesel engine, delivering 164ps and 360Nm torque whilst pioneering the market in sustainability and efficiency, reaching up to 39.4mpg.

Isuzu brought the third-generation D-Max to the UK market in 2021, continuing the model’s success with the latest styling, technology, comfort and mechanical refinements, making the model even more desirable. The Japanese brand has also further built on its undermined reputation for superior safety, enhancing the pick-up’s passive and active safety systems. The D-Max undertook a light cosmetic facelift two years after the launch.

Introduced in 2025, the latest version of the pick-up, The New Isuzu D-Max, typifies the culmination of decades of development. Updated features include Rough Terrain Mode (a smart Traction Control System for slippery and rocky surfaces with difficult traction), enhanced ADAS safety features (building on the very comprehensive set of features with new Intelligent Adaptive Cruise Control, Turn Assist, Attention Assist, and Traffic Jam Assist), Tyre Pressure Monitoring System (TPMS), modernised, fully wireless infotainment and new digital reversing camera, both standard across the entire range, and bold new cosmetic styling.

Isuzu UK’s momentum continues to flourish, as 2023 and 2024 saw back-to-back record sales years for the D-Max with 6,318 and 6,574 sold respectively. This impressive performance resulted in Isuzu becoming the second-largest pick-up brand in the UK, with a pick-up market share of 17.5% according to the Society of Motor Manufacturers and Traders (SMMT).

The Pick-Up Professionals have also been acclaimed by multiple sources, receiving multiple awards in 2025, including ‘Pick-Up of the Year’ from Company Car & Van, alongside both ‘Best Range’ and ‘Best Back-Up’ from Overlander 4×4.

The D-Max has claimed numerous enviable awards across various publications over the years:

• Business Vans – ‘Best Pick-Up’ (2021, 2023)
• Company Car & Van – ‘Pick-Up of the Year’ (2022 – 2025)
• Diesel & Eco Car – ‘Best Diesel Pick-Up’ (2024)
• Fleet News – ‘Best All-Terrain Workhorse’ (2023)
• Overlander 4×4 Magazine – ‘Pick-Up of the Year’ (2021, 2023)
• Trade Van Driver – ‘Best Workhorse Pick-Up’ (2012 – 2025)
• Trade Van Driver – ‘Vehicle of the Year’ (2024)
• What Van? – ‘Pick-Up of the Year’ (2022, 2023)

Looking to the future, Isuzu UK has unveiled the production model of The New Isuzu D-Max EV at the 2025 Commercial Vehicle Show, the first fully electric commercial pick-up in the European market to offer over 1-tonne payload, 3.5-tonne towing, and full-time 4×4. Available in the UK from early 2026, the D-Max EV is poised to redefine pick-ups in the UK.

Managing Director at Isuzu UK, Alan Able, said: “With our manufacturer warranty of 125,000 miles, it is a fitting milestone for us to celebrate 125,000 vehicle sales in the UK.  Isuzu has an impressive portfolio of iconic and highly respected models since its introduction to the UK market in 1987, from the tough Trooper, all the way to the current generation D-Max. It has certainly been a nostalgic experience looking back through our journey. Going forward, we are excited to continue this legacy as we look to embrace new technologies and ideas that shape the future of our industry.”

Isuzu UK Highlights

• 1987 – Isuzu enters the UK market with the Trooper, followed by the Piazza ‘Handling by Louts’ model, both becoming cult classics.
• 1988 – Isuzu TF, the first Isuzu pick-up in the UK, makes its debut.
• 2003 – The final new Isuzu Trooper is sold in the UK, with a total of over 40,000 examples sold since its inception.
• 2004 – Carrying the Trooper’s reputation for capability and utility, the first Rodeo is sold in the UK, becoming the first diesel pick-up in the UK available with automatic transmission.
• 2012 – D-Max is launched, solidifying Isuzu UK’s moniker as The Pick-Up Professionals. The first Huntsman was also launched as a supplementary accessory pack, appealing to forestry and field sports enthusiasts.
• 2014 – The first limited-run edition of the D-Max, Blade, was introduced, sporting accessories including ‘Shadow’ grey wheels and front grille, under-rail liner, Pioneer infotainment with integrated rear camera, an optional canopy or roller shutter, black door and tailgate handles, black roof bars and rear bumper, and heavy-duty side steps.
• 2016 – Isuzu UK teams up with Arctic Trucks to create the Isuzu D-Max Arctic Trucks AT35, inspired by the harshest and most extreme conditions on Earth.
• 2017 – The 1.9-litre turbo diesel RZ4E is introduced, offering cleaner and more efficient power delivery and 360Nm torque.
• 2022 – A decade after launching the D-Max, Isuzu UK sells its 50,000^th model. In homage to the go-anywhere capability of the AT35, Basecamp was created, sporting a rooftop tent on the canopy, slide-out kitchen, and advanced lightbar and grille lamps, ready for outdoor enthusiasts.
• 2024 – Isuzu UK celebrates back-to-back record sales years for the D-Max, with 6,574 sold in 2024, propelling the Japanese offering to the second most popular new pick-up that year. The momentum of the D-Max continues to grow after the success of special editions such as the premium STEEL Edition and the revered Mudmaster, a bespoke celebration of the off-roading potential of the D-Max.
• 2025 – The New Isuzu D-Max launches, boasting a suite of new features including Rough Terrain Mode, infotainment across the range, and bold, reimagined styling. Following this, The New Isuzu D-Max Arctic Trucks AT35 is revealed, alongside the new take on the STEEL Edition, new Huntsman Accessory Pack and the World’s First Reveal of the D-Max EV.

With over 90 dealerships across the UK, Isuzu continues to evolve whilst sustaining its reputation for producing capable and dependable pick-ups that prosper in work and lifestyle applications.

Isuzu UK is pleased to announce its extended title partnership of The FA Vase and The FA Trophy that will run until the end of the 2027/28 season.

Isuzu UK has had the privilege of being title partner of The FA Vase and The FA Trophy since the start of the 2022/23 season and looks forward to continuing to represent the prestigious non-league competitions over the next three seasons alongside The Football Association (The FA).

The iconic Wembley Stadium hosts the climax of both the Isuzu FA Vase and the Isuzu FA Trophy on Non-League Finals Day each season, and the latest celebration of football at these levels was held on Sunday 11^th May.

The Isuzu FA Vase is open to clubs in Steps 5 and 6 of the National League System (NLS), with Whitstable Town defeating AFC Whyteleafe 2-1 in its recent Final, and Aldershot Town won the latest Isuzu FA Trophy, which is contested by clubs at Steps 1 to 4 of the NLS, by beating Spennymoor Town 3-0 at the national stadium.

The total attendance for the 2024/25 Non-League Finals Day reached 38,600, which is the highest attendance since Isuzu UK became title partner of both competitions, and the Japanese brand is excited to continue supporting non-league football over the next three seasons alongside its initiatives to promote local football sponsorship within its over 90-strong dealer network.

Head of Marketing at Isuzu UK, George Wallis, said: “After three fantastic years of celebrating non-league football, we are very proud to announce our continued title partnership of The Isuzu FA Vase and Isuzu FA Trophy for the following three seasons. We recognise the huge passion involved in non-league football for both the fans and their communities across the UK. Through these competitions we continue to be the driving force behind non-league football, celebrating the special relationship people have with their teams. The opportunity for the finalists to compete at Wembley Stadium for prestigious silverware results in unforgettable memories for fans and players alike.”

The FA’s Commercial Director, James Gray, added: “We are very pleased to extend our partnership with Isuzu UK as title partners of The FA Vase and The FA Trophy. We have built a strong relationship over the past three seasons, with Isuzu delivering on its commitment to promote non-league football, and we are looking forward to another three seasons of the Isuzu FA Vase and Isuzu FA Trophy.”

For more information on Isuzu UK’s sponsorship of The FA Vase and The FA Trophy, please visit www.isuzu.co.uk/sponsorship.

Isuzu UK is proud to announce the extension of its sponsorship with Tough Mudder through 2025, marking a seventh consecutive year as the Official Automotive Partner of the world-renowned endurance event. This enduring partnership, which began in 2019, will once again see Isuzu take centre stage as the sponsor of the infamous ‘Mud Mile’ obstacle – a true test of grit, teamwork, and resilience.

Celebrated for its uncompromising terrain and gruelling physical demands, Tough Mudder perfectly mirrors the values of the Isuzu D-Max – strength, reliability, and the determination to go the distance. Throughout the 2025 series, Isuzu will provide three branded pick-ups to support operations across all UK events. Engineered to master any terrain, Isuzu D-Max boasts a 3.5-tonne towing capacity, one-tonne payload, and off-road credentials that are nothing short of mud-defying.

Tough Mudder 2025 UK Dates

With thousands of participants expected to tackle the challenging courses nationwide, Isuzu D-Max will be on-site helping the Tough Mudder team deliver a seamless event experience. Its ability to navigate uneven, muddy ground and transport heavy gear aligns perfectly with the Tough Mudder ethos of overcoming obstacles with strength and support.

George Wallis, Head of Marketing at Isuzu UK, commented: “We’re absolutely thrilled our partnership with Tough Mudder continues in 2025. The Isuzu D-Max has always embraced a ‘Driven To Do’ attitude, and there’s no better platform than Tough Mudder to showcase that spirit. From the trenches of ‘Mud Mile’ to the trails of Belvoir Castle, the D-Max is always ready to get down and dirty – it’s a muddy amazing partnership.”

Mark Read, Commercial Director at Tough Mudder, added: “We’re delighted to be extending our long-standing relationship with Isuzu UK. The D-Max has become part of the Tough Mudder DNA, supporting our events and embodying the resilience, strength, and endurance that define our challenges. Together, we continue to push boundaries and raise the bar for what our participants – and our partners – can achieve.”

For further information about Tough Mudder events, obstacles, and to purchase tickets, visit www.toughmudder.co.uk.

Isuzu UK is proud to announce that the multi-award-winning Isuzu D-Max has once again been crowned ‘Best Workhorse Pickup’ at the prestigious Trade Van Driver Awards 2025, marking its 13^th consecutive win in this category.

Held annually, the Trade Van Driver Awards have become recognised as the Oscars of the trade van world, offering a unique voice in the light commercial vehicle sector by combining the insights of expert journalists and working van users alike. Now in their thirteenth year, these awards are the only accolades judged jointly by an expert panel and the magazine’s readers – owner-drivers and small fleet operators who rely on their vehicles day in, day out.

Editor of Trade Van Driver, Matthew Eisenegger, commented: “Trade Van Driver Magazine prides itself on offering a true reflection of the thoughts and feelings of its readership. Now in their thirteenth year, it is great to see some products taking the accolade for a 13^th time, as well as new products scoring a first win.”

The judges added: “No prizes are offered for those who guessed that the mighty D-Max would clinch this prize again, as it has done every year since the Trade Van Driver Awards began 13 years ago. While Isuzu faces some strong and capable opposition, the judges still felt that this truck’s mixture of tough performance, splendid standard spec and rock bottom prices were again enough to battle through to the top place. We had a D-Max on test for nine months recently and were left convinced that while coming close, none of the rivals could quite match it.”

George Wallis, Head of Marketing at Isuzu UK, expressed his pride in the D-Max’s continued success: “We’re over the moon to see the D-Max win for the thirteenth time running at the Trade Van Driver Awards. This isn’t just an on the hoof lucky streak – it’s a testament to the unbridled capability, durability and reliability of every model. The Isuzu D-Max is the ultimate workhorse pick-up. And clearly, our customers love to take the reins.”

This latest accolade adds to a growing list of achievements for the Isuzu D-Max in 2025, which already includes:

• Pick-Up of the Year – Company Car & Van
• Best Range – Overlander 4×4 (Pick-Up of the Year Awards)
• Best Back-Up – Overlander 4×4 (Pick-Up of the Year Awards)
• Sustainability Award – Overlander 4×4 (4×4 of the Year Awards)

The continued recognition highlights Isuzu’s unwavering dedication to delivering a robust, reliable, and remarkably well-equipped pick-up that doesn’t just meet expectations but exceeds them, year after year.

Trade Van Driver is the UK’s only magazine dedicated to owner-drivers and small fleet operators who use light commercial vehicles in their businesses. Combining expert journalism with real-world feedback from its working readership, the magazine provides a trusted and practical perspective on the van and pick-up market. The Trade Van Driver Awards, now in their 13^th year, honour the best in the business across a variety of categories, reflecting the products that truly resonate with those who rely on them most.

From majestic mountain trails to tranquil woodland paths, Britain’s dog owners are going the distance to give their pups the ultimate walkies experience. New research from Isuzu UK reveals that Ambleside in the Lake District tops the list as the nation’s favourite dog walking destination, with a quarter of owners willing to travel nearly 70 miles just to stretch their legs—and paws—in the great outdoors. Whether it’s the lure of breathtaking views, peace and quiet, or simply the joy of exploring new sniffs, the findings highlight just how far the UK’s dog lovers will go to keep their four-legged companions happy and healthy.

In fact, according to the research by Isuzu UK, pawrents would happily pack up the car and drive an average of 69 miles to sniff out a place with lovely views (60 percent), good weather conditions (46 percent), an area with plenty of bins dotted around (45 percent) and somewhere with minimal traffic and noise (40 percent).

Ambleside was followed by the dramatic landscape of Snowdonia (18 percent) in the list of Britain’s best dog walks, along with the ancient woodlands in New Forest in Hampshire (17 percent) and the 2,500 acres of Richmond Park in London (14 percent).

The country in the city of Hampstead Heath (14 percent), the stunning mountain ranges of the Brecon Beacons National Park in Wales (13 percent), Robin Hood’s home Sherwood Forest in Nottingham (12 percent) and the 73-mile-long Hadrian’s Wall in Northumberland (11 percent) also feature in the 25 strong list.

One in ten (10 percent) dog owners say you can’t beat Glencoe in the Scottish Highlands for its waterfalls and trails, while eight percent love nothing more than packing up their pooch and driving to the South Downs in Sussex to wander around the chalk hills.

It’s no surprise that eight in ten (84 percent) agree that walking their dog is good for their mental health, so much so that three quarters (76 percent) admit they look forward to it all day.

Time to relax (71 percent), spending quality time with your dog (65 percent), the peace and quiet (57 percent), getting out of the house (53 percent), exploring the local area (28 percent) and talking to other dog owners (21 percent) are the main benefits of a dog walk, along with having the opportunity to work up a sweat (14 percent).

The research also found that on average, Brits walk their dogs for just over an hour and 10 minutes a day, covering 17 miles over the course of a week.

One in four (28 percent) do the same walk EVERY DAY, with 68 percent going a step further and saying they are bored of it.

Over half (58 percent) admit that walking their four-legged friend is the only exercise they do.

George Wallis, Head of Marketing at Isuzu UK said: “It’s no surprise to us that nearly a third of Brits are willing to drive almost 70 miles just to give their dogs the best walkies imaginable — we know our customers go the extra mile for their four-legged friends. Whether it’s chasing views in Ambleside, getting lost in Snowdonia, or lapping up the trails in Glencoe, the Isuzu D-Max is built for the kind of adventures dog owners dream of.”

“With 84 percent of people saying dog walks boost their mental health and over half admitting it’s their main form of exercise, it’s clear the daily walks are vital. That’s why we’ve kitted out the D-Max with paw-some accessories designed to make every trip easier – from robust dog boxes for safe and comfy travel, to safety harnesses, canine gear, rubber mats for easy post-walk clean-ups, with more accessories on the way.”

“At Isuzu, we’ve taken the lead with this research to help owners find the ruffest terrain – and for the one in four people who do the same walk every day, maybe it’s time to sniff out some new trails. With the D-Max and man’s best friend by your side, the UK’s best dog walks are just a tail wag away.”

When it comes to our preferred walking companions, partners (53 percent), sons (23 percent), daughters (23 percent) and best friends (13 percent) come top, along with fellow dog walkers (seven percent) and mums (six percent).

17 percent would rather take the dog for a walk on their own.

Two thirds (63 percent) love to let their pooch explore and sniff on a walk, with 45 percent admitting that nothing beats playing fetch.

One in three (32 percent) like running together, while a further 30 percent like spending time with other owners and watching their dog play with other dogs (30 percent).  A quarter (25 percent) use a walk to practise training commands.

BRITAIN’S BEST LOVED DOG WALKS

1. Ambleside, Lake District National Park in Cumbria – 26%
2. Snowdonia National Park in Wales – 18%
3. New Forest in Hampshire – 17%
4. Richmond Park in London – 14%
5. Hampstead Heath in London – 14%
6. Ely, Peak District in Derbyshire – 13%
7. Brecon Beacons National Park in Wales – 13%
8. Sherwood Forest in Nottingham – 12%
9. Studland Bay in Dorset – 12%
10. Hadrian’s Wall path in Northumberland – 11%
11. Glencoe in the Scottish Highlands – 10%
12. Delamere Forest in Cheshire – 9%
13. Cannock Chase in Staffordshire – 9%
14. Seven Sisters Cliff in East Sussex – 9%
15. Windsor Great Park in Berkshire – 9%
16. Loch Lomond and The Trossachs National Park – 9%
17. Malvern Hills in Worcestershire – 9
18. South Downs Way in Sussex – 8%
19. Hardcastle Drags in West Yorkshire – 8%
20. Durdle Door and Lulworth Cove in Dorset – 7%
21. Kielder Water and Forest Park in Northumberland – 7%
22. Cheddar Gorge in Somerset – 7
23. Arthur’s Seat in Edinburgh – 7%
24. Box Hill in Surrey – 7%
25. The Fens, Wicken Fen Nature Reserve in Cambridgeshire – 5%

The latest accessories from Isuzu UK are available at www.isuzu.co.uk/accessories.

This research of 2,000 Brits was commissioned by Isuzu UK and conducted by Perspectus Global in March 2025.

Isuzu UK has officially launched the latest evolution of its iconic extreme pick-up, The New Isuzu D-Max Arctic Trucks AT35. The launch took place at the Commercial Vehicle Show 2025, at the NEC in Birmingham. Built on the newly introduced D-Max platform revealed earlier this year, the AT35 delivers an uncompromising blend of robust off-road performance, commercial capability and modern refinement.

Developed in collaboration with Arctic Trucks, renowned globally for engineering vehicles to conquer the harshest and most demanding environments, the new AT35 has been reimagined to meet the needs of drivers who demand more – more capability, more comfort, and more safety.

Engineered for Extremes
The New Isuzu D-Max Arctic Trucks AT35 continues its legacy as a serious off-road contender, designed for those who face unpredictable conditions and unrelenting terrains. With over 30 years of development behind it, the Arctic Trucks AT35 is the ultimate expression of a pick-up that is truly built for purpose.

It retains full commercial vehicle status, delivering over a tonne of payload and 3.5-tonne towing capacity, while offering further-improved off-road prowess. Powered by a 1.9-litre turbo diesel engine, the AT35 produces 360 Nm of torque, offering excellent driveability and control in both on-road and off-road conditions.

A new Rough Terrain Mode has been introduced as standard, intelligently enhancing grip and traction across low-friction surfaces such as snow, mud and wet grass. Combined with Isuzu’s reliable shift-on-the-fly 4WD system and rear differential lock, the AT35 is equipped to handle the most treacherous routes with ease.

Unmistakable Presence
Distinctive and aggressively styled, the new model stands taller, wider and more purposeful than ever before. Custom Arctic Trucks Bilstein suspension boosts ground clearance and allows for approach, breakover and ramp angles of 35°, 34° and 22° respectively, making light work of rutted tracks, rocky trails and uneven ground.

Massive 35” all-terrain tyres provide a planted and commanding stance, while dramatically flared wheel arches, robust extended-profile side steps with AT35 branding, and roof rails elevate both functionality and visual impact. New heavy-duty rubber treads on the side steps offer safer entry to the vehicle, while contributing to the model’s rugged appeal.

The vehicle also includes roof rails, rear multifunction receiver, and a wireless charging pad as standard, underlining its suitability for adventure and professional use alike.

Interior and Technology
Inside the double cab cabin, the AT35 continues to impress. Leather upholstery, heated front seats, and dual-zone climate control ensure all passengers travel in comfort. An updated, responsive 9” touchscreen infotainment system supports wireless Apple CarPlay™ and Android Auto™, while an 8-speaker premium sound system delivers rich audio quality. The new 7” driver information display provides clear access to vital driving data, and an ergonomically designed layout ensures that the controls are always within easy reach.

Commercial Credentials
True to the Isuzu ethos of “Driven To Do,” the new AT35 is not just about appearance or off-road ability; it is a genuine working vehicle. With a payload of over 1 tonne, a 3.5-tonne towing capacity, and 4WD capability, the AT35 fits seamlessly into commercial fleets while still offering the flexibility for recreational adventure. Despite its extensive reengineering, the AT35 remains approved as a commercial vehicle, making it eligible for VAT reclamation and offering genuine utility to trade professionals.

Safety
Safety remains a top priority. The new AT35 benefits from the same Advanced Driver Assist Systems (ADAS) featured across The New Isuzu D-Max range. This includes Intelligent Adaptive Cruise Control, Traffic Sign Recognition, Rear Cross Traffic Braking, Turn Assist, Lane Keep Assist, and Attention Assist, providing peace of mind whether navigating busy city traffic or remote rural trails. Eight airbags and E-Call functionality further enhance the vehicle’s commitment to driver and passenger safety.

Model at Glance

All prices are exclusive of VAT and additional charges. There is no charge for Splash White colour. For special paint finishes, an additional £600 (excluding VAT) applies. *Leather and other materials.

Alan Able, Managing Director at Isuzu UK, commented on the launch: “The New Isuzu D-Max Arctic Trucks AT35 is a true statement of capability and intent. It builds on our legacy of delivering tough, reliable vehicles by combining advanced technology and distinctive design with some serious off-road capability, and then some. We’re proud to unveil it at the Commercial Vehicle Show 2025 as the ultimate pick-up for professionals and adventurers alike.”

Peter Smith, Managing Director at Arctic Trucks UK, added “We are delighted to continue our long-standing partnership with Isuzu on the launch of The New D-Max Arctic Trucks AT35. This latest generation builds on over three decades of Arctic Trucks engineering expertise, delivering a vehicle that’s not only visually striking but genuinely capable of conquering the harshest environments. The AT35 is designed for those who demand uncompromising performance, without sacrificing comfort or commercial strength.”

Availability
Available exclusively as a double cab with a six-speed automatic transmission, The New Isuzu D-Max Arctic Trucks AT35 is now available to order at selected Isuzu Arctic Trucks dealerships across the UK, priced from £57,005 (CVOTR). Find out more at: www.isuzu.co.uk/vehicles/isuzu-d-max-arctic-trucks-at35.

Isuzu UK proudly announces the return of a fan favourite: The New Isuzu D-Max Huntsman, officially launched at the 2025 Commercial Vehicle Show at the NEC in Birmingham. Based on the latest Isuzu D-Max V-Cross, the Huntsman represents the perfect blend of rugged capability and practical refinement, tailored specifically for forestry maintenance professionals, gamekeepers, and countryside pursuits.

Originally introduced in 2012 with the first-generation Isuzu D-Max, the Huntsman show special has evolved to keep pace with the modern countryside user, while staying true to its purpose-built roots. Now equipped with the latest Huntsman Accessory Pack, this special edition embodies everything that makes the D-Max the ultimate vehicle for those working and living in the great outdoors.

Built for the Field, Equipped for the Job
The New Huntsman model is more than just a showpiece, it’s a working companion. Its practicality starts at the rear, with an Aeroklas Commercial Canopy and under-rail bed liner, providing a secure and functional load area. A custom-fitted Gearmate drawer system sits in the load bed, designed to safely store hunting rifles and essential gear, keeping tools organised and out of sight.

A Brink towbar with 13-pin electrics makes full use of the D-Max’s impressive 3.5-tonne towing capacity, while allowing for additional cargo on a trailer. 3D Mat Set come as standard, offering a quick-clean solution for muddy boots and fieldwork debris.

To blend in with the woodland environment while still turning heads, the Huntsman displayed at the CV Show is finished with matt black accents across the grille badge, door handles, and roof rails, giving it a stealthy, purposeful look, available as an optional extra through Isuzu dealer network. A set of 18” black alloy wheels wrapped in General Grabber all-terrain tyres provide additional traction in rural conditions, while custom side steps aid access and enhance the overall visual.

Huntsman Accessory Pack Includes:

• Under Rail Load Liner
• Aeroklas Canopy (choice of Commercial or Leisure version)
• Gearmate Drawer System
• Brink Towbar
• 13-Pin Electrics
• Custom Black Side Steps
• Tailgate Assist
• 3D Mat Set
• 18” Black Alloy Wheels Set
• General Grabber All-Terrain Tyres Set

Premium Features. Serious Capability.
The New Isuzu D-Max Huntsman show special is loaded with advanced technology and premium features. Inside the cabin, drivers will find a large 9” touchscreen infotainment system, seamlessly integrated with wireless Apple CarPlay™ and Android Auto™ to keep them connected on the go. The 8-speaker premium sound system ensures crisp audio quality, while dual-zone climate control maintains comfort across all seasons.

Beyond creature comforts, the Huntsman remains true to its utility roots, boasting a rear differential lock and Rough Terrain Mode for challenging conditions, alongside an extensive suite of Advanced Driver Assist Systems (ADAS) – including Intelligent Adaptive Cruise Control, Lane Keep Assist, and Rear Cross Traffic Braking. Safety is further enhanced with eight airbags, including a central airbag for added protection. With a 3.5-tonne towing capacity and over a tonne payload, the D-Max Huntsman doesn’t just look the part – it’s built for serious work.

A Statement in Techno Grey
The D-Max Huntsman, on display at the 2025 Commercial Vehicle Show, is finished in a striking Techno Grey Metallic – a special, one-off colour developed exclusively for the event. While this unique shade is not currently available as a production paint option, it serves as a bold demonstration of what Isuzu Conversion Centre can offer. From custom paint finishes to tailored accessory solutions, Isuzu is proud to showcase its ability to deliver bespoke builds and personalised colours for individual or fleet customer orders.

Alan Able, Managing Director at Isuzu UK, commented: “The D-Max Huntsman has always been about delivering real-world capability for countryside users. With the latest generation V-Cross as its foundation and the Huntsman Accessory Pack enhancing its utility, this new edition is a true tribute to our heritage and a bold step forward in vehicle versatility. There’s no better stage than the Commercial Vehicle Show to reintroduce such an iconic model – built for the field, ready for anything.”

Availability
The Huntsman Accessory Pack is now available to order in two configurations:

• With Aeroklas Commercial Canopy (no side windows) – priced at £7,871.46 (fitted, excluding VAT)
• With Aeroklas Leisure Canopy (with side windows) – priced at £7,956.46 (fitted, excluding VAT)

For more information on the Huntsman Accessory Pack, visit www.isuzu.co.uk/accessories or contact your nearest Isuzu dealer