Deere & Kramer Form Strategic Alliance


John Deere announced last week that it has invested in Kramer-Werke GmbH in order to emphasise the ambition to establish a long-term alliance. Both companies have agreed, subject to antitrust approval, to provide material handling equipment solutions for distribution through the John Deere dealer network under the Kramer trademark.

This new strategic partnership will enable John Deere to provide its dealers with an extensive range of agricultural material handling solutions with a specific focus on hay, forage and arable production systems, as well as contractor solutions. The product range includes compact wheel loaders (nine models), telescopic wheel loaders (four models) and telehandlers (nine models), produced and developed by Kramer at Pfullendorf in Germany. Kramer-Werke GmbH is a Wacker Neuson SE company.

Under this agreement, the John Deere dealer channel will be the preferred distribution partner for Kramer. The alliance will enable Kramer to leverage the industry leading John Deere dealer network in Europe, the CIS, North Africa and the Near & Middle East.

“The partnership with Kramer, one of the leading manufacturers of compact wheel loaders and telehandlers, has an important strategic impact to our business,” said Markwart von Pentz, Deere & Company’s agriculture & turf division president.

“It enables John Deere to expand the current product range and to provide a premium and comprehensive portfolio of material handling solutions to John Deere’s agricultural dealers in Region 2. Kramer follows the same standards as John Deere to deliver advanced technology and outstanding quality to the customer.”

“With John Deere as a world leader in the agricultural machinery business, we will gain a strong preferred partner to foster our expansion plans in the agricultural business,” said Cem Peksaglam, Wacker Neuson SE’s CEO. “This win-win partnership enables Kramer to strengthen its market position. Thanks to the additional business we will grow faster with Kramer, especially in markets where John Deere holds strong market positions.”