‘HFG Norse Bound’ Exploring Iceland in 5000 Mile Expedition

A small team from Hunt Forest Group, an Isuzu dealership, is preparing to embark on an Icelandic expedition to demonstrate the impressive capability of the brand’s flagship Arctic Trucks AT35 model.

Throughout the course of the expedition, the team will be visiting Iceland’s iconic natural landmarks such as waterfalls, geysers, glaciers and beaches, in order to put the AT35 through vigorous outdoor testing in Arctic Trucks’ ancestral homeland. Leading the trip will be Gareth Thomas, Hunt Forest Group’s Isuzu and Arctic Trucks Sales Manager, who will set off in the demonstrator vehicle on Thursday the 16^th of March, arriving in Iceland on Tuesday the 21^st of March. In its entirety, the trip will cover over 5000 miles and 10 countries, with the team travelling from England to Calais, then to the top of Denmark where they will board a longship and sail to Iceland, before returning to England on Monday 3^rd April.

The purpose of the trip is to understand, test, and evaluate the Isuzu D-Max Arctic Trucks AT35 model, with the team even taking a visit to the Arctic Trucks workshop to further comprehend the process behind creating an AT35 model. During the expedition, Hunt Forest Group will also be promoting the trip on multiple social media channels, while also running social competitions and sharing video content to gain exposure for the campaign and display the vehicle in the stunning landscape of Iceland. Gareth will be producing regular video diaries, reviewing the vehicle in Iceland’s harsh and challenging environments.

With three Isuzu showrooms, located at the Chilbolton, Blashford and Isle of Wight depots, Hunt Forest Group specialises in new and used Isuzu pick-up sales, aftersales, servicing, and MOT work. The dealership also offers a range of fantastic offers on the latest Isuzu models with support from aftersales teams and Isuzu service technicians.

Graham Joll, Regional Sales Manager of Isuzu UK, commented: “The immense effort and preparation made by Hunt Forest Group for this expedition really proves their commitment to the brand, making them stand out amongst Isuzu Arctic Trucks dealers. Following this journey, it will be great to see the AT35 tackling the exact landscapes it was built for, and following their journey across their various social media channels.”

Gareth Thomas, Isuzu and Arctic Trucks Sales Manager at Hunt Forest Group, said: “It’s going to be an epic road trip and a real chance for us to showcase the AT35 in its natural environment. The AT35 is designed to be comfortable and extremely capable both on & off-road so the journey is the ideal route to explore both. It’s taken months of careful planning to get the project off the ground and it’s exciting to be about start the journey! I hope it inspires customers and future owners to get out there and enjoy their own adventures.

The Isuzu D-Max Arctic Trucks AT35 is a professionally re-engineered vehicle that incorporates significant enhancements to the body, frame, drivetrain, suspension, wheels and tyres, whilst retaining Isuzu’s five-year/125,000-mile warranty. This new halo model has been developed and engineered to handle the most challenging landscapes with ease while offering a distinctive presence and authentic performance thanks to the 35” all-terrain tyres and Bilstein suspension upgrade, making it the perfect adventure pick-up for thrill seekers.