ISUZU AND ARIAT FORAGE A FASHIONABLE ALLIANCE

Isuzu UK announces its exciting new partnership with renowned American clothing brand Ariat, marking the collaboration’s official debut at the recent prestigious 2024 Blenheim Palace International Horse Trials. This strategic partnership unites two iconic brands known for their commitment to craftsmanship, durability, and practicality. Both Isuzu and Ariat share a passion for quality and a dedication to serving those who demand more from their vehicles and clothing. 

Founded in 1993, Ariat is an American brand globally renowned for its innovative and high-quality footwear and apparel. Originally established to serve the equestrian community, Ariat has expanded its product range to include work, country, and western footwear and apparel. Known for blending advanced technology with traditional craftsmanship, Ariat has become a trusted name for those who lead active, hardworking lifestyles. Whether in the stable or on the job site, Ariat’s commitment to comfort, durability, and performance shines through in every collection.

Isuzu’s flagship D-Max pickup, known for its rugged reliability and hard-working performance, aligns perfectly with Ariat’s country and equestrian collections, workwear, and western performance styles. Much like the D-Max, Ariat’s clothing is built for durability, style, and comfort, ensuring that whether in the field or on the job, it stands up to the toughest tasks while maintaining a refined edge.

At the 2024 Blenheim Palace International Horse Trials, Isuzu event staff and professional drivers proudly sported the latest Ariat-branded workwear, demonstrating the practical and stylish nature of the clothing in action. Additionally, the Isuzu stand featured a mannequin outfitted in Ariat’s newest workwear collection, further highlighting the synergy between the two brands.

James Wilson, Brand Director at Ariat Europe, commented: “We are thrilled to partner with Isuzu, a brand that, like Ariat, is committed to quality, innovation, and performance. Both of our brands share a strong connection to the hardworking community, and this partnership is a natural fit as we continue to expand our presence in Europe. Ariat’s range of products is designed to perform in the toughest environments, much like the Isuzu D-Max, and we’re excited to see our workwear represented at such a prestigious event.”

George Wallis, Head of Marketing at Isuzu UK, added: “The Ariat brand perfectly complements Isuzu and the D-Max—a pick-up built to work hard and go the distance. Ariat’s rugged and stylish clothing range embodies the same attributes of reliability and durability that customers expect from Isuzu. Launching this collaboration at the Blenheim Palace International Horse Trials, a fitting backdrop for both brands, was the perfect way for the public to hear about this new partnership straight from the horse’s mouth.”

Known for producing tough, reliable, and versatile vehicles, Isuzu has become a name synonymous with durability in the pick-up truck segment. The D-Max is renowned for its resilience, practicality, and ability to perform in the most demanding conditions. Whether in agriculture, construction, or off-road adventures, Isuzu vehicles are designed to meet the toughest challenges.

The partnership between Isuzu and Ariat signifies a meeting of two like-minded brands, each driven by the values of hard work, durability, and an unwavering commitment to quality.

For more information on Isuzu and Ariat products, please visit www.isuzu.co.uk and www.ariat.com/gb/en.